Lolli-pop by Massimo Gammacurta
Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons, he handcrafted each one with real hard ball candy. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures.